BASIC PLEASURE MODE BLACK FRIDAY CAMPAIGN

(CREATED AS AN IN-HOUSE EMPLOYEE FOR BASIC PLEASURE MODE.)

AS A NEWLY LAUNCHED BRAND I WANTED TO FIND A WAY TO TAKE PART IN BFCM WITHOUT BEING DISCOUNT HEAVY. SO ALTHOUGH THERE WAS A BASE DISCOUNT ACROSS A SELECTION OF ITEMS, THE MAIN FOCUS OF THE WEEKEND WAS ON A “MISSING CAT” CAMPAIGN.
BPM ASKED THEIR FOLLOWERS TO PHYSICALLY SEARCH FOR THE POSTERS WE STUCK AROUND LONDON AND TRY THE CODES ON THE TEARAWAY TABS, THEY COULD WIN BETWEEN 15-100% OFF THEIR ORDER…