DAMSON MADDER BLACK FRIDAY CAMPAIGN

(CREATED AS AN IN-HOUSE EMPLOYEE FOR DAMSON MADDER.)

FOR THIS YEARS DAMSON BFCM CAMPAIGN I WANTED TO FIND A WAY TO BRING A TOUCH OF HUMOUR INTO THE CONTENT.
WITH THE MARKET BEING OVER SATURATED WITH PROMOTIONAL SALES, IT’S CRUCIAL TO FIND A POINT OF DIFFERENCE TO CATCH THE EYE OF THE CONSUMER, WHILST ALSO STAYING TRUE TO THE BRAND PERSONALITY.